Use online presentations to dramatically increase the pulling power of your direct mail, magazine and newspaper advertising. Increase the response rates to your flyers, newsletters, and press releases.

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			LiveBrochures combine familiar book and magazine page-layout publishing with sound, narration, and music. LiveBrochures are ideal for short-format online publishing where narration and music can add to the reader's experience. Good examples might be a book of songs with musical notation and sample play, narrated brochures where voice-over emphasizes certain features, children's book read by the author, a book of poems with poet's intonation, mediation sessions, wedding album, workshops and online courses where instructor speaks to the audience.

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	The Basic Idea
	Nice Book Style
	Menu Sample
	Narrated Brochure
	Online Magazine
	Dealer Brochure
	Psychology
	Contact Us
For further info call John Kumpunen 1-800-535-4999

— Make your advertising dollars go further —

We have ways to amplify and to extend the life of your advertising and to increase its conversion power... our solution is organic, cheap, and can be multipurposed to generate free traffic to your site.

PROBLEM: Running advertising in newspapers, magazines, sending out flyers and newsletters is an expensive undertaking for most businesses. And the problem is that it's a one-time shot at the readership of the publication. You run an ad one month and that message is essentially gone for the rest of the year... we can change that.

To reduce the cost of reaching your target audiences (or to cast a wider net), you could run smaller classified or semi-display ads in multiple publications (Chicken Soup Books were launched with National Enquirer classifieds) and then direct them to follow-up microsite that informs, differentiates, obliterates common objections, and gently guides the reader to a purchase decision.

Here's what offline-to-online Targeting —> Qualifying —> Converting might look like ... what if we call them "Online Ad Extenders"; see, what is critical is the train of thought your prospect has. He sees your ad, neurons fire around your promise, he gets excited, reads more of your ad, then clips it out, goes on computer to learn more or claim a special prize. It's all one continuous stream into a special landing page with as few distractions as possible. Keep it simple. Keep him thinking about the promise in your ad. And stop his train of thought with a purchase.

RESPONSES: As you well know, the response rates usually vary from 1% for flyers to 30% for special-interest newsletters. Sometimes direct-mail dimensionals can pull 8-50% response rates ... we can improve that.

The chart below simplifies the flow of activity: You've identified what problem you solve for your target audience, then probe how they express the problem (throbbing pain in temples), decide on positioning and differentiation from competitors, and finally craft the advertisement.

Once the published ad runs, it directs the readers to a special landing page with multimedia content and amplifies the ad's message, further differentiates you from competitors, eliminates common objections and demonstrates the strength of your solutions and guides the visitor to a purchase decision.

Specific communication variables that affect response rates

1. Target audience selection: Wide (e.g., LA Times) or narrow (trade journal like CabinetMaker)
2. Frequency of message (Is it building visibility, familiarity, and trust?)
3. Specific offer you make (Is the offer is irresistible-act-now or think-about-it)
4. Message resonance (does the message pop out of page clutter easily? Does it promise to solve a reader's problem? And does it resonate with the reader?)

PERCEPTUAL PSYCHOLOGY: Here's a little-known fact about the way our brains work: Your brain looked at this sentence 500 milliseconds before you became aware that you were actually looking at this sentence. It's the pre-attentive selector mechanism at work. It seeks out potentially information-rich areas and guides the eyes' saccadic movements to those areas.

TakeAway #1: Use that pre-attentive selector mechanism in your ads to signal out to the reader with a word or photograph or illustration that signals immediately that information in your ad is relevant to the reader. Use a key concept to "flag" the reader.

TakeAway #2: Test the various headlines with Google Adwords to see which ones pull better before you craft up your final ad and pay all that money to run it.

Tim Ferriss tested various book titles on Google Adwords and found that the title "The 4-hour Workweek" outpulled all others by a wide margin and finally became the title of his best-selling book.

MULTIPLE USES: Here's a twist that will make you ad live longer. Given that you've spent time on crafting the perfect ad, it's tested, it's know to pull, etc., now we create a special page that is keyword seeded to live on the web forever. Once the search engines have your sitemap.xml file, they index the page. If the multimedia is a slideshow or movie, it can be tagged and submitted to some 35+ video portals like YouTube, Google Video, Metacafe, Soapbox, Revver, Blip, Brightcove, MyHeavy, Vimeo, AOL Uncut, MySpace, DivX Stage 6, Kewego, Yahoo Video, Vidilife, Daily Motion, Ning, Eyespot, YouAreTV, Break, OneTrueMedia, eefoof, FlixYa, MyNumo, VodPod, iFilm, Sumo, Veoh, Cuts, Gotuit, Jumpcut, MotionBox, Veoh, Grouper, Webshots, Fliqz, Lycos Mix, Mojiti, Dabble and many others to get free traffic to your landing page.

Bottomline: Running ads is expensive. We can amplify and boost both response and conversions at a low cost so your ad will yield better ROI. In addition, we can create special tagged multimedia pages that will begin to hunt prospects for you 24-7-365. Using video portals, we can generate free traffic to your web sites and special landing pages.

FOR FURTHER INFORMATION
John Kumpunen, B.A. Hon., M.A.
President and CEO
Kristian Industries 1-800-535-4999
email: john@LiveBrochures.com
website directory: http://www.KristianIndustries.com